Changing
the game
for
nature

Social change

We believe that people and nature grow stronger together.

The people living next to the Sundarbans have a deep connection with the forest. It’s a relationship that goes back hundreds of years and has cultural, social, economic, and environmental dimensions. Despite this connection, some human behaviours, like tiger and deer poaching, are threatening the future for the tigers, the Sundarbans, and the local people connected to the forest. TigerTeam's social change work aims to help reduce these threat behaviours by involving, motivating, and mobilising the local people.

Changing behaviour takes time and is often an emotional rather than a rational process. Change also requires generating trust and cultural connections with the new direction. Our campaign has been designed with the local people and for local people, using their values and what they feel is important. The key to success lies in making change as easy and fun as possible and involving the local communities in every step of the process. Our whole approach is based on trust and shared goals, with TigerTeam immersed in each community in which we work.

The first phase of the campaign established the Sundarbans as a mother-like figure: nurturing, protecting, and providing for the local people. Our cultural shows, boat races, tea parties, and other events have touched home with many local people and are already creating a buzz for celebrating and saving the Sundarbans and its tigers. The ongoing committment phase is building on this positive emotion, asking people to make tangible commitments to change their behaviours to improve the health of the forest. Next, the norming phase will call people to activation and empower them to take positive action for protecting the Sundarbans.